About Jennifer Penned
I made the hiring call. Before that, I ran the floor.
I spent over a decade in retail leadership. I started as an Assistant Store Manager and worked my way to Store Manager. I learned leadership the hard way: short-staffed shifts, hard conversations, and teams that tested every standard I set.
Then I moved into corporate Talent Acquisition. I recruit for Store Manager and Assistant Store Manager roles, and I build hiring training for store-level leaders. I sit on the side of the table that decides who moves forward and who never hears back.
That is the view Penned Studio is built from. Both sides of the table.
Two kinds of people I build for
The candidate who is qualified and invisible. You apply, you interview, you hear nothing. The Hired Insider, the Resume Builder, and the Ghosting Recovery Playbook show you what recruiters actually score, what they write down, and what ends a candidacy. See the Get Hired tools.
The manager who was promoted, not prepared. You got the title. Nobody gave you the system. The Disciplined Leader System is built on four pillars, Trust, Communication, Accountability, and Clarity, and it comes from the retail floor, not a classroom. See the system or browse everything in Lead.
Where to start
Not ready to buy? Start with the free resources. Prefer books? Every title is in The Library. Want to work with me directly? See Work With Jennifer.
The proof I lead with
- Corporate Talent Acquisition, making final hiring decisions
- 10+ years on the retail floor, ASM to Store Manager
- An 18% turnover drop in a retail district leadership pilot
Find me
Questions? Contact me.
Jennifer Penned, Founder, Penned Studio